In digital marketing, the common question is, what is keyword research in digital marketing? But keyword research is a familiar concept and equally applicable in Blogging, or ecommerce or even affiliating marketing. In this post, you will learn all the information related to keyword research.
What is Keyword Research?
Keyword research involves the process of using past data and quarries to determine which keyword phrase to optimize for a piece of content.
Keyword research is the process of finding the words or phrases that people type in, or speak in the case of voice search when they are searching for something online.
If we know which words and phrases that most people are using, then we can create our website or our blog content around those words or phrases. And if we do keyword research, it means that the content on our blog or our website has a much higher chance of being displayed in the search results.
Why we need Keyword research? or Benefits of Keyword Research
Keywords are the words or the phrases that users enter in a search engine. And a keyword can be one word or two word, or it can be many more words. So it can be a word or a phrase. For example, WordPress, WordPress Theme, Best wordpress theme, fast wordpress web hosting. These are all keywords. Now we can use tools to tell us how many people are searching for a particular keyword and then we can create content around keywords that get enough searches a month to make it worthwhile creating that content. And we can use tools to tell us which keywords our competitors are using. And we can use tools to generate lists of keywords and more.
Human Judgment in Keyword Research
You have a human judgment to adequately find the right keyword for the right content to connect the right audience.
Keywords are such a great way to connect with your target audience when you execute a successful keyword research strategy. So it’s worth to have some of your time on keyword research, and keywords are just part of the picture of content writing.
Most importantly, after position ten on a search engine results page is useless. The idea is that you want to be realistic for what you can rank for because otherwise, you’re probably wasting your time.
There are essentially three pillars of SEO: The first one is your website’s technical structure. These impact the user experience, but that Google can measure like how fast your website loads, SSL certificate which Google recently decided as a ranking factor etc.
Another area of SEO is off-site SEO like backlinks. So, backlinks are an area that are it’s harder for you to affect backlinks because you have to involve third parties, other websites or earn backlinks by creating great content or you know, otherwise being noteworthy.
The first step in keyword research is finding seed keywords or main short tail words with one or two words. Start by focusing on a keyword that you will positively rank number one for in Google search.
Long Tail Vs Short Tail Keyword
Long tail keywords are keywords that have several words and these long keywords are more comfortable to rank for than shorter keywords. For example, ‘Best Keyword Research Tool’ is a long tail keyword and that is going to be a lot easier to rank for than for instance, ‘Keyword Research’, or even ‘keyword’. It’s much more specific, and therefore, it will have fewer searches. But it would be easier to rank for. Now the minimum number of words in a long tail keyword would be three/four. But some people think long tail keywords as keywords with five terms or more even six stories or more, but it does depend on the subject or the niche. Whereas in a much less competitive niche, a smaller word like a ‘fast WordPress web hosting’, for example, that doesn’t have a broad audience or less competitive. Anything from three words are long tail keywords.
LSI keywords are keywords that are related to the main keyword. So when we’re doing our keyword research, we also need to include a list of LSI keywords of the primary keyword that we plan to use. For example, if we had the main keyword Amazon, the LSI keywords LSI (stands for Latent Semantic Indexing) could be Amazon essentials, Amazon cheap mobile, amazon laptop and so on. LSI keywords are related to the main keyword, and we need to include these LSI keywords throughout our content.
You may also interest in the article: Best Keyword Research Tools.
How to use Keywords for SEO
Google Search Results Page
Google search results page consists of three elements: the title, a domain namewith link, and a Meta description.
Meta Title and Meta Description:
The first text is your domain name with permanent link slug/details. The 2nd blue text is a Meta title, and the 3rd text is a Meta description.
Your Meta title is a title that describes your website in a short sentence of 96 characters; you could use your main keyword in the Meta title.
A keyword is a word that describes what you do and also what your audience is looking for. For better SEO, you should use your main keyword in the permanent link, Meta Title, and Meta Description.
If your search any word ay ‘SEO’ in google.com, you will find some words in bold. These are the words that Google assumes people are looking for according to search terms.
These are keyword Meta description made by Google. Google made this according to the idea that these suits search words better. It often picks up some sentences from your content and attaches one sentence to the other one with three dots in between.
Here, the Meta description is a combination of two sentences and less attractive to the audience. So, Google just added an extra sentence to make it longer, including more keywords. In the end, it is vital to make your Meta description the right length, 156 characters, and also to add the right keywords.
SEO for WordPress
In WordPress, you can easily download the plugin Yoast SEO or RankActive. Once you install the plugin to your WordPress website, you can enter your focus keyword. This is just a check for yourself to see if you use this keyword in your Meta description and your content. The ‘SEO’ or Meta title is the next to be inserted. And with this tool, you can easily adjust the Meta title and description to the right length. Make sure it is not so short that Google can add a whole sentence.